Wal-Mart & Kraft

Los Kitos, Wal-Mart and Kraft joined to work with the community and send radio messages to the targeted audience of Hispanic parents regarding the importance of the 'food pyramid' while providing information on resources such as websites and fairs for information on nutrition.
The campaign took place in September 2007 and was broadcasted through Hispanic Communications Network and Univision Radio. Fairs took place at Wal-Marts and Wal-Marts Super Centers across the U.S.
Click here for samples of the announcements: http://www.hcnmedia.com/campaigns/walmartandkraft