Los Kitos Entertainment proudly announces its participation for the fist time at the 2006 NCLR Annual Conference in Los Angeles this coming July

Los Angeles, June 27, 2006---Los Kitos Entertainment announces its participation for the first time at the NCLR Conference taking place from July 8 thru 11, 2006 at the Los Angeles Convention Center in downtown Los Angeles. Additionally, Los Kitos announces its partnership with NCLR (National Council of La Raza) and USTA (United States Tennis Association) in an effort to reach out to the Hispanic community and improve their opportunities and resources in the fields of education, health and family. Los Kitos Entertainment will be an active and recognized partner in all activities related to The Latino Expo USA and its Health Fair during the NCLR Conference this coming July.

     Los Kitos characters will participate from Saturday, July 8 to Sunday, July 9 in The Latino Expo USA, which is part of the NCLR Conference and includes a health and homeownership fair, their tentative appearing schedule at the NCLR Conference is as follows:

     Saturday, July 8:

• Los Kitos Characters interacting with Maya and Miguel from the PBS show Maya and Miguel starting at 10:30 a.m.

• Celebrity autograph signings starting at 12:00 p.m.

• Talent Showcase on Entertainment Stage starting at 2:30 p.m.

• Los Kitos will be walking at the expo floor from 3:00 p.m. to 6:00 p.m. (with 20 min break from 4:30 p.m. to 4:50 p.m.)

  Sunday, July 9:

• Diabetes Dash starting at 7a.m.

• Los Kitos Characters interacting with Maya and Miguel from the PBS show Maya and Miguel starting at 10:30 a.m.

• Los Kitos will be walking at the expo floor from 11:00 a.m. – 2:30 p.m. (with 20 min break from 1:00 p.m. to 1:20 p.m.)

• Celebrity autograph signings starting at 12:00 p.m.

• Talent Showcase on Entertainment Stage starting at 2:30 p.m.

     On Sunday, July 9 at 7a.m., Los Kitos characters in association with the USTA (United States Tennis Association) will be present at The Diabetes Dash, a 5k walk event, and part of the NCLR Conference, Los Kitos characters will say present to cheer the crowd by holding a racket to encourage physical activity and sports and help raise awareness in the battle against diabetes, and also to promote this condition’s early detection. Diabetes is nearly two times higher among Hispanics than the general U. S. population and Los Kitos’ and the USTA’s participation at this walk is intended to raise attention and awareness to this issue that is impacting in such way the Latino community. One of the main reasons diabetes affects Hispanics in such way is the lack of physical activity and regular exercise. Advancing the growth of tennis on and off the court and bringing especially designed programs to diverse populations will encourage the Hispanic community to increase the practice of this sport which brings great benefits to the body and mind.

     Los Kitos characters will be also very actively involved at the Latino Expo USA Floor with awareness activities to help implement health promotions and disease prevention efforts on important health issues that are afflicting the Latino community such as obesity among kids and how to prevent it. Additionally, Los Kitos Entertainment will donate Educomic books on

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behalf of Wellpoint a BlueCross Foundation. These educational series raise awareness among parents to take their kids to a doctor regularly (preventive medicine) before rushing them to the emergency room. This is to support parents on becoming proactive participants in the health of their kids, to take steps to reduce risks that may put their children in danger of death or disability, and to save them money and an untold number of tragedies.

     Los Kitos Entertainment will provide Educomic books on behalf of SHPE (Society of Hispanic Professional Engineers) to support parents in encouraging their kids to better career choices, and to increase Latino representation in the science and health professions.

     Another contribution from Los Kitos Entertainment to this event will be the NCLR Conference map to be distributed to the public, and it will be presented as entertaining cartoon strip characters Los Kitos.

     Los Kitos’ involvement at this event and the creation of these partnerships demonstrates Los Kitos Entertainment full commitment to the Hispanic community. These partnerships are crucial for the advancement of the Hispanic community to help implement health education and prevention programs, healthy lifestyles especially to combat health conditions affecting the community such as childhood obesity, diabetes among others, and conduct health advocacy activities to improve the health and well-being of the Latino community.

     These joined efforts are also intended to assist the community in the areas of education, and providing resources to the parents so that they can give support to their school aged children, help them stay in school and guide them on a path to a college education, and beyond. In addition, Los Kitos involvement at this conference will mark an important step stone in the advancement of Los Kitos mission and role that is committed to accomplish to the advantage and benefit of the Hispanic community.

About Los Kitos

Los Kitos Entertainment is a creative licensing and multimedia enterprise built around the bilingual, cartoon strip character of Los Kitos. The company has developed a recognized brand in the United States through its presence in over 300 daily newspapers syndicated by Tribune. There is media exposure through the bilingual children’s Internet pages for most of the Spanish language newspapers in the United States, a daily radio show with Univision, a monthly magazine, and live appearances. As a result of the brand recognition, Los Kitos has developed licensing relationships with companies including Bank of America, State Farm Insurance, CHF Industries, among many others. All these companies utilize the characters as their vehicle to promote the sale of their product or service to the Hispanic and mainstream populations. For more information please visit www.loskitos.com.

About NCLR and NCLR's Annual Conference

The National Council of La Raza (NCLR) – the largest national Hispanic civil rights and advocacy organization in the United States – works to improve opportunities for Hispanic Americans. Through its network of nearly 300 affiliated community-based organizations (CBOs), NCLR reaches millions of Hispanics each year in 41 states, Puerto Rico, and the District of Columbia. NCLR's Annual Conference is the largest gathering of its kind in the Hispanic community, serving as the meeting ground for over 23,000 community organization leaders, activists, and volunteers; elected and appointed officials; members of the corporate, philanthropic, and academic communities; senior citizens; college students; and youth.

About USTA

The United States Tennis Association (USTA) is the national governing body for the sport of tennis and the recognized leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open. Established in 1881, the USTA is a progressive and diverse not-for-profit organization whose volunteers, professional staff, and financial resources support a single mission: to promote and develop the growth of tennis.